How to Grow Your Online Business

Being an online entrepreneur means you have to always be ahead of your competitors. Just like any other business place, the online space is saturated. Every day, new vendors and competitors are coming onboard. Growing your business can pose a challenge.

You need to attract more customers to increase sales. Try not to worry about your competitors, instead think about how to attract paying customers. We will share with you 10 effective ways to increase sales for your online business. This works whether you are selling a physical product or a digital product.

Be honest

Honesty is said to be the best policy. This also applies to your business. you need to be honest about what your product offers and what it can do. This is no time to make bogus claims or exaggerate about what you can do. your sales copy should sell realistic values.

In certain instances, tell your prospects who your product isn’t for and what it can be used for. This would guide your customers to make the right buying decision.

For instance, if you sell frames, your customer might choose a certain frame that cannot be used for prescription glasses even though they are actually shopping for prescription glasses. let your customers know which frames can be used for what purpose.

Provide good product descriptions

Your product description has to be short but detailed so that your reader can get a picture of what you are describing. When writing a product description, list out the features your product has and match them with a corresponding benefit.

Poor product descriptions will leave your customers wondering what you mean. Do not leave out important details of product information.

Invest in good quality pictures

Your pictures should be very clear and be taken from different angles. The aim should be to showcase your product from different sides. customers are curious to know how a product looks entirely.

Do also make sure they are not too heavy that it takes too much time to load. You don’t want your customers exiting your sales page impatiently because of long wait times.

Make use of social proof and trust signals

Your reviews and testimonials from customers are extremely important. Good online sales benefit a lot from good reviews. Think about when you went on Play Store or Itunes to download an app.

Can you remember downloading an app without reading at least one review? I doubt that. Statistics show that 93% of customers read online reviews before buying a product. Now, that is massive.

you can’t ignore that number unless you are looking to sell to less than 10% of the remaining customer. Placing product reviews and testimonials on your sales page is good social proof that can increase product sales. trust signals help customers feel secure to buy from you. Business certifications and awards can be added to your website or sales page.

Sense of Urgency

Infusing a sense of urgency on your sales page is a great way to motivate buyers to buy. When buyers think that they may miss out if they dont buy as soon as possible, it moves them to make a purchase.

Offer fewer choices

Limiting your prospects to fewer choices would help them decide faster. On the other hand, overwhelming them with too many options may make them indecisive. When organising your product, try not to have too many categories of a particular product.

Utilise various sales channels

Having a website is good but embrace other online means of getting to your buyers. You can adopt social commerce and e-commerce in addition to having a website.

Being on a platform like SpottR that is powered by a map can help customers find you easily. In addition to utilising your social media pages. A multichannel approach helps you expand your business reach.

Harmonise your message

Now that you are on multiple online platforms. You have to organise your business in such a way that all platforms have the same message. Always update your products’ information. One product shouldn’t be available on your website and unavailable on your Facebook page or eCommerce store. You need to manage all your customers’ touchpoints.

Your multichannel method should now advance to an omnichannel method. Unify these platforms such that it would be easy for customers to start a buying process on your twitter handle but end up completing it on your website.

Make buying process easy

Your buying process shouldn’t be cumbersome. As much as possible customers should be able to complete a transaction within minutes of expressing interest.

Provide many payment options

Customers would enjoy shopping at a place that is super convenient for them. Offering just one payment option would compel customers to use an option that may not be available to them or totally inconvenient for them.

When you have numerous payment options, you are more likely to successfully close sales. Customers do not have an excuse to abandon their selection because they can’t get payment across.

Growing an online business needs consistency and tenacity. With these tips, you can improve your customer experience that would help you build a loyal customer base.